| Optimization Opportunities Growing traffic for these popular keywords may be easier than trying to rank for brand new keywords | A site with a higher score shows higher audience overlap than a site with lower score |
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| The score is based on the popularity of the keyword, and how well competitors rank for it | This chart shows the Alexa Rank trend for this site over a trailing 90 day period |
Website traffic statistics Comparison Metrics These metrics show how this site compares to its competitors.
16| Organic Competition An estimate of how difficult it is to rank highly for this keyword in organic search | A relative level of audience overlap between this site and similar sites |
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| The score ranges from 1 least popular to 100 most popular | Keyword Gaps This site is not gaining any traffic from these keywords |
The score ranges from 1 least relevant to 100 most relevant.
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